Collabs: Snow White TAG Carrera is a Festive Winner

The TAG Carrera is a classic chrono design and it’s nice to see different dial colours apart from the usual black or blue. Why not make a white one for Christmas? That’s what the collab gurus at Watches of Switzerland thought and we agree, it looks sharp. That bold white dial, with black sub-dials and…

TAG Tribute To GP Driver Watches Misses The Point

Once Heuer used to pay GP drivers on commission for selling their watches in the paddocks of Europe. Some drivers also received special gold watches from Jack H in honour of their sterling efforts on track. It’s great to celebrate that glorious Grands Prix racing era, but this blingy pastiche isn’t hitting the spot for…

TAG Rabbit Celebrates Chinese New Year Early

It isn’t Chinese New Year until Feb 2023, but TAG are ahead of the game with this rabbit themed variant of their Carrera model. The 44mm chronograph has a rabbit logo on the see-thru caseback, plus a limited edition box. Priced at £5800 it’s obviously aimed at the Chinese market, plus expats working in the…

TAG Mario Kart: Everything That Is Wrong With Collabs in One Watch

Collabs are great. They offer watch brands a chance to team up with an avant garde design house, artist, musician or fashion brand. So look at the Vivienne Westwood Swatchs of the early 1990s, which captured that baggy, mad for it Happy Mondays, house music era perfectly. Affordable for ordinary people too. Or the tie-up…

Revamped TAG F1 Trio is Pitlane Ready

Always good to see TAG refresh the F1 quartz range, which are arguably the best value entry level Swiss watches on the market.  Yes £1550 is a huge chunk of cash for a quartz model, but the sharp looks and high build quality mean the TAG F1 watches tend to last decades. That translates into…

Ever Wonder What’s Inside a Fake TAG Monaco?

Yes we did too. So when a mate of the Editor’s asked if he could fit a new battery in his TAG Monaco look-a-likey, it was a good opportunity to make a short You Tube video revealing. Some of these fake watches are fairly convincing from a distance with heavy cases, beefly leather straps and…

The Latest Bamford Collab Has The Snob Factor

Bamford London are renowned for doing handsome remixes of Swiss watches and their recent foray into fashion watches with Casio’s G-Shock was another winner for us at NWC mag. The latest TAG collab has the moniker Highsnobiety and it’s very much a yellow and green, youth squad, fashion brand tie-in. Interestingly, the Snobiety website advertises…

Is The Mid-Market Watch Making a Comeback?

The latest global sales stats were released late July by the Swiss watch industry and sales of watches retailing at 500-3000CHF (approx £430-£2500) were up by 6%. Might not sound much but it reverses a long term downward trend for mid-market Swiss watches. Maybe the collapse of crypto has soured the tastebuds of luxury watch…