Yes is the answer you’re looking for. OK, the Swatch-Omega Moonswatch thing was a sale success, queues in the streets, scalpers doubling their cash on eBay and Etsy etc. For a while. Try selling a Moonswatch now, especially that pooh brown one, see what the premium is. You see pulling the same stunt twice in watch marketing rarely works. In any event, the bio-OK, plastic, … Continue reading Are Swatch Pulling Your Pants Down With the Blancpain Ocean Range?
If you want a Swiss branded dive watch then you can choose something from as little as £500 to over £50,000. At the entry level you have brands like Hamilton, Tissot and Mido offering great value, nearly all powered by the Swatch Group Powermatic 80 movement. Over 80 hours of reserve is nice to have, ditto 200m of water resistance. The Mido Ocean Star comes … Continue reading Mido Ocean Star 200 Makes a Nice Entry Level Diver
The new Swatch + Omega collab models are a very clever bit of marketing and destined to be a sell-out we think. Some watch fans online have already stated they think it devalues the Omega brand name somewhat, but you know what, Skoda was supposed to be a failure for VW-Audi Group and yeah, it worked out pretty good. We think these planet themed Swatch … Continue reading Swatch Group Pulls Off a Marketing Masterstroke
The pandemic hit many watch brands hard but after a tough 2020 when Swatch Group made a loss of CHF53m in 2020, the company posted a whopping CHF774m profit for 2021. That’s around £629m in Sterling. For shareholders the bonus is a 60% increase in the dividend compared to 2020. So how did they do it? Partly, it was down to increased demand for luxury … Continue reading Swatch Group Announces £629m Bounceback to Profit
Portugal based watch brand Meia Lua is donating 20% of the retail price on all watches to various charities who are helping refugees from Ukraine. After suspension of sales to Russia by Swatch Group and Hermes, the Indie brand is one of the first in Europe to take a stand in the conflict. WHEN WILL ROLEX, LVMH, RICHEMONT MAKE A MOVE? It looks likely that … Continue reading Meia Lua Watches Supports Ukraine Charities
UPDATED 10.03.22 Rolex has now stated that it will pause supplies to Russia, according to woke business outlet Bloomberg. Rolex have made it clear that only Rolex watches already shipped before the conflict were – or are – on sale via Indie dealerships. Maker of posh watch boxes and automatic turning cabinets Wolf has announced that it’s stopping its Russian Federation supply. LATEST UPDATE 09.03.2022 … Continue reading Some Swiss Watch Brands Will Clear Stock, Then Boycott
With Space X sending rockets into the skies, and then landing the boosters back on the Of Course I Still Love You drone ship – yep, the videos are so cool – the time is right for some 60s/70s Spaceman type watches. So, Swatch Group has launched a new NASA inspired collection, plus it ticks the recycling box as they are using reclaimed plastic waste … Continue reading Swatch NASA Collection Has a Bioceramic Edge
Congrats to IWC who have won Factory of The Year Award, here’s the press info; IWC Schaffhausen has won the GEO Award in its first-ever entry into the industry competition “Factory of the Year”. The prize is one of the most desirable awards for European companies and attests to the Swiss luxury watch manufacturer’s outstanding operational excellence across the entire value-added chain. But the strong … Continue reading IWC Factory Picks Up Sustainability Award