Rolex Buys Bucherer; Expect a Concierge Experience on Rare Rolexes
This is an interesting acquisition for Rolex. For decades Bucherer has been a premier name in watch customisation, and some might say, improvement over the original spec. It’s always been much more than a watch retailer, even though it has a kind of old school Selfridges image, with luxury showrooms, targeting big spenders in European capital cities. What people with obscene amounts of money want … Continue reading Rolex Buys Bucherer; Expect a Concierge Experience on Rare Rolexes
