Latest from Sinn in Germany, who have won a German design award.
The jury honours the conceptual design of the 717 with the award Excellent Product Design 2022 for “combining the past with the future in the most stylish way and perfectly embodying the brand DNA of Sinn Spezialuhren down to the last detail.”
“We are really pleased that the 717 received this award – it confirms our principle of developing and designing watches in strict conformity with the relevant requirements”, comments Lothar Schmidt, qualified engineer, owner of Sinn Spezialuhren.
Design quality unites both award-winning products
The German Design Award sets the highest standards for determining its award winners: during the course of an exacting nomination procedure, only those products with design qualities that demonstrably set them apart from their competition will be selected by the expert panels from the “Rat für Formgebung” (German Design Council) to participate in the competition.
More than 5,000 nominated products were submitted to the panel of judges. The international panel of judges is composed of design experts from industry, teaching and science as well as the design industry. All members of the panel of judges are recognised experts in their fields.
During a two-day assessment process, the panel makes a final, well-founded decision on the design quality of the presentations. As part of the evaluation process, the panel attaches great importance to criteria such as the degree of innovation, functionality and usability, technical quality and function, as well as durability and ergonomics.