Jaeger leCoultre is one of those Swiss brands that many watch fans feel unsure about. Yes the Reverso is a classic art deco design, but would you buy one, especially now it costs over 11,000 euros for the entry level model? Nope, ten grand is better spent on something with more oomph and more resale value too. Then there’s the Master Control day date chrono, … Continue reading JLC Polaris Chronograph: Bespoke Luxury, Heritage Details
You know what? Jaeger LeCoultre is performing a miracle in the watch market right now, just by surviving. This old school watch maison has a seriously uncool image amongst the wealthy Top G types who buy about 70% of new watches costing 10K or more these days. They favour the blingtastic brands like Rolex, AP, Patek, Hublot, Breitling maybe, perhaps something left field like a … Continue reading New Master Control Chronograph, With Pink Gold, from JLC
Jaeger LeCoultre has joined the pre-owned party, by launching its own Collectibles series of watches, sold via their website. Refurbished and restored to concours classic car standard these are vintage watches with that factory fresh feel. Beautiful to look at, hand crafted too. For now there are just 12 pieces on sale and we love the Master Mariner from the late 60s, but at 24,000 … Continue reading JLC Just Launched a Mad Money Pre-Owned Section
It’s Chinese New Year soon and most Swiss watch brands still have a strong focus on China, which is a country where communist theories of equality only apply in certain bizarre cases. Fact is, since dominating the global economy about 15 years ago, the wealthy Chinese love to own stuff; cars, houses, clothes, power companies, University departments, CCTV systems, large chunks of land in Africa … Continue reading JLC Master Ultra Thin Tourbillon, With Extra Gold Bling
You know Jaeger le Coultre is a bit like Jeff Bridges; been in a few hit movies a long time ago, did the Dude cult character thing very well, but ultimately never got mega big like Clint Eastwood, Sly Stallone or Tom Cruise. JLC struggles to be really big time and in all honesty I can see a mass extinction of Swiss brands approaching. The … Continue reading Can JLC Ever Rival the Big Swiss Cheeses?
Have to admit, I like Jaeger LeCoultre because they go their own way, and they have a thing about engineering, which really, every watch brand should embrace. Even fashion brands. But I’m not that keen on green dials. Maybe I’m not a genius, perhaps I just find it less jazzy than purple, or pleasing as blue. Even a white dial tends to attract my gaze … Continue reading Is The JLC Polaris a Green Dream?
JLC has a new addition to its Ultra Thin Master Moon collection and it has that well known fave feature, the blue dial. Blue is the most popular choice for many watch collectors when it comes to dials and this one has some beautiful sunray-brushed tones to catch the light. A 39mm case makes this a perfect dress watch for many buyers and you could … Continue reading JLC’s Ultra Thin Master Moon 39mm Doesn’t Quite Hit The Spot
We don’t often cover ladies watches here at the Northern Watch Co maga and it isn’t because we don’t like them, or we hate women like trans activists seem to. No. It’s just because they are rarely collectable and the reason is that women usually have better things to do than collect watches, tinker with them, obsess over movements, springs, complications or any of that … Continue reading Jaeger le-Coultre Proves Diamonds Are Forever