Price-walking is that thing insurers do at renewal time. You get an email, forget it ane they auto renew; same product but £55 more this year.
So adding an olive green dial version to the Intra-Matic and raising the RRP to over two grand seems kinda the same deal. The old blue or white dial models looked great. In fact I prefer the blue dial Intra’s vibrant punch, it really lifts off the wrist.
But why is the same watch now another £300 to buy? We found a blue dial model on CW Sellors at £1930 with a 10% off pop-up window on the website. That makes it about £1740 retail.
It won’t work Hamilton. Even if you did see off Lewis and his trademark case, don’t get cheeky.
Some vintage style recreation watches look perfect, some less so, but the Hamilton Intra-Matic is one that we put in the first category. It has a 1960s vibe that pleases the eye, especially for petrolheads as this chrono looks pure motorsports. No date window, no gadgets, just a pure stopwatch lap-timer for the wrist. We like that purity, not gonna lie.
Ideal for a weekend at Goodwood’s Revival we think, or maybe a dream trip to Bonneville for Speed Week – if Covid rules and the Climate Agenda zealots ever let us mere mortals travel again of course.
With a 40mm case size this is arguably a watch that will suit most blokey wrists, not too big but big enough to catch the eye. Another detail we love are the vintage chrono pushers. Big n meaty, like a pitlane stopwatch from Le Mans. The cream dial option, with reversed out black sub-dials also looks the business, although the black dial is our top choice, even though it’s a little bit extra. Ah yeah, price. At £1870 or so this is a not-too-expensive Swiss watch, especially when you conside it has the H51 movement inside the case. It is based on the old Valjoux 7753 engine, with the auto function removed so the Hamilton needs to be wound up.
It has a sort of yellowed, or faded lume on the markers and hands, which is a nice vintage touch. Best UK price deal on the new Mechanical variant of the Intra-Matic was £1870 at CW Sellors, here by the way. Many other big name jewellers were asking just under 2K sterling, which is unfair given that the Swiss price is CHF1995. No wonder Swatch sales were down by about 30% last year.
You can find a 7753 movement inside a Tissot Heritage 1973, a Sinn, or a Longines Master series chrono or even more left field chpices like the Dutch Van Der Gang Chronograf, which is a hefty 8600 euros. You do get some bespoke features on the Van Der Gang, so think of it as the AMG Merc variant of the ETA 7753 if you like.
So the Hamilton is actually decent value if you compare it to other ETA/Valjoux equipped 7753 watches. Now that we like. The downside with any Hamilton is that they seen very much as a starter brand in the Swatch family, along with Tissot and Longines. That has an effect on future values for sure, but if you love motorsport chronographs then we think your alternatives are the Sinn 144, Tissot 1973, or maybe a Yema Andretti Chronograph, which is currently on some end-of-line deals at the French brand’s website.