Zenith Chronomaster Original: Breast Cancer Foundation Edition

Hats off to Zenith who have produced a special pink dial El Primero model, in a 38mm case, to support a breast cancer foundation. It’s an illness that affects men too of course, but the pink ribbon has become a symbol around the world, worn by women who want more research and treatments to be made available. It’s only on sale during October 2022 by … Continue reading Zenith Chronomaster Original: Breast Cancer Foundation Edition

Watch Mag Collabs With Brands Are Short-Changing Readers

You see it more and more these days, collabs between watch websites or magazines and watch brands. It’s understandable, as it gives the website some kudos, plus the brand gets access to a ready made, often wealthy customer base.  At NWC mag towers…well, more of a basement flat with meat pies, we can only dream of collabs with Bench, Limit or maybe Benyar, such is … Continue reading Watch Mag Collabs With Brands Are Short-Changing Readers

Zenith Desert Storm – Another 50 Pieces in The Pipeline?

A limited edition Zenith El Primero/Defy is always like catnip for us here at NWC magazine. Groovy beige strap,  beige sub-second dial trim, oh yes we like that, titanium case, beefy 45mm width, nice…oh heck, the price is £18,500. It’s a sell-out in the first 50 pieces, but you can add your name to the waiting list, so there could be another 50-100 next year. … Continue reading Zenith Desert Storm – Another 50 Pieces in The Pipeline?

Zenith Needs to Stop Remixing The El Primero

Zenith has reworked their El Primero watch yet again. Smaller case, original dial colours and greater accuracy. But it’s getting boring frankly, much as we love the classic 1969 design and many of the various El Primero revival models that Zenith has been offering since the 2019 anniversary year. What you need to know; There is an exact replica, 38mm steel case variant. The rose … Continue reading Zenith Needs to Stop Remixing The El Primero

Are Factory Restorations The Next Big Thing?

We only ask the question because not every watch brand enjoys the market dominance of Rolex, or even Breitling, Cartier or AP. They can afford to ignore the pre-owned vintage market, disregarding it as being too much trouble servicing and restoring antique timepieces. Better to sell customers a new one instead. Those lesser Swiss brands, like Zenith could well be onto something when they hunt … Continue reading Are Factory Restorations The Next Big Thing?

Zenith Give The El Primero The Camo Green Treatment

Come on, this is getting boring now Swiss brands. Yep, Zenith has joined the green watch trend with a an olive green El Primero, called the Safari. It doesn’t ding our bell,  it feels a bit washed out, too understated with that matt grey case finish. Fact is, we love the original El Primero design way too much, this just looks flat – dare we … Continue reading Zenith Give The El Primero The Camo Green Treatment

Zenith A3817 Revival is a Bold Delight

One of our fave watch designs of all time, the original El Primero gets a revamp from the modern day Zenith factory; here’s the press release on the A3817 Revival model. It has a real bold, primary colour punch from the dial compared to some other El Primero variants in the Zenith range. We like that classic chrono pusher look as well. Definitely a cheaper … Continue reading Zenith A3817 Revival is a Bold Delight

Zenith’s Latest El Primero A385 Revival is a Fume Dial Beauty

Latest incarnation of the Zenith El Primero retro editions is a serious piece of homage, and just released by Zenith for the new year. Here’s the press info; A legend is born again: Zenith is bringing back one of the earliest and most emblematic El Primero-equipped chronographs from the earliest days of the revolutionary calibre in the form of a Chronomaster Revival model. The A385 made … Continue reading Zenith’s Latest El Primero A385 Revival is a Fume Dial Beauty