Tag Archives: carrera

They Say Geniuses Choose Green. Or Teal.

TAG has released a teal green dial edition of the Carrera chronograph because, well…it’s just a 2021 trend and all that. Green is the new blue when it comes to dials. It retails at 6300 euros, or around £5420.

Here’s the word from TAG H press office;

Just in time for summer, the Swiss luxury watchmaker unveils the TAG Heuer Carrera Green Special Edition, an exceptional timepiece in a brand new colour: a deep blue-green with an intense shimmer. Limited to 500 pieces, this watch artfully combines the tradition inherited from the first Heuer Carrera models with modern elegance, brought together by an incomparable Riviera style.

The TAG Heuer Carrera Green Special Edition chronograph has in fact plenty in common with the Heuer Carrera ref. 2447. The signature lugs, stylish case, polished push buttons and dial all chime pleasingly with its illustrious predecessor, but the details and broader diameter – enlarged from 36 to 39 mm – bring it right up to date.

The dial boasts a sober, sophisticated tricompax structure with three snailed subdials: a minute chronograph at 3 o’clock, hour chronograph at 9 o’clock and permanent second indicator at 6 o’clock. The hour and minute hands are faceted and coated with Super-LumiNova® for optimum readability. Behind the retro-style “glass box” domed sapphire crystal, also inspired by the original Heuer Carrera, the dial sports the emblematic Heuer logo and Carrera name.

And last but not least, the new feature that makes this watch stand out from the crowd: the dial’s stunning teal sunray-brushed colour.

Rarely featured in TAG Heuer collections, this colour is a subtle
blend of blue and green, giving this timepiece a fresh, creative flair and sophisticated boldness. On the caseback, there are touches of teal on the movement’s column wheel and in the “Calibre Heuer 02” and “Swiss Made” inscriptions on the oscillating mass, visible through the transparent case.

There are just 500 examples of this special edition, 39mm watch being made, all sold direct online or via TAG boutiques.

TAG Partners With Porsche on Ltd Edition Carrera Model

Well it’s taken about 50 years or so, but Porsche and TAG Heuer – or Heuer as it was – are finally official partners on limited edition watches, and of course it is the Carrera model. What else could it be?

See the TAG Heuer Porsche Carrera launch video here;


In the press video today, TAG explained that this is just the start of a partnership arrangement, so expect more models. How about an Autavia Le Mans, or perhaps a Gulf Porsche Monaco? We’re just bandying ideas around, we have no inside track at TAG!

Standard blue dial Carrera is one of our fave models in the TAG range. Just saying.

The launch Carrera in black features a striking Tarmac style dial plate, with that rippled blackness motorsport fans know only too well from watching at Silverstone, Assen or many other circuits. It also a red Porsche script etched into the bezel to set it apart from the sister Carerra Chronograph range. On the dial you will immediately notice the bold Porsche dashboard style minute numbers, which seem to lift slightly from the asphalt style dial plate.

Yep, no hour markers, just minutes. We like that.

Inside the 44mm case you’ll find a TAG Cal.02 movement, with no upgrades or tweaks from the sister Carrera model. But an 80 hour power reserve is class-leading at this price point. Sapphire crystal of course, plus a choice of leather strap model at £4865, or steel bracelet at bang on 5K.

Verdict; A future classic without doubt even if five grand for a TAG does seem a bit tasty. More here. 

TAG Watches: Ltd Edition 18K Gold Carrera is a Stunning Jack Heuer Tribute

This is one we missed from TAG’s press office back in November, a very handsome Carrera in 18 carat gold, offered in just 188 pieces celebrating the birthday of Jack Heuer;

Jack Heuer, great-grandson of the brand’s founder, former TAG Heuer CEO and current Honorary Chairman, celebrates his birthday today. In honour of his symbolic eighty eighth year, which embodies luck with its double infinity loop, the Swiss luxury watchmaker is releasing an 18K rose gold limited edition of the recently relaunched TAG Heuer Carrera Chronograph.

Inspired by Jack’s favourite Heuer watch (the iconic vintage Heuer Carrera 1158CHN), the details of the TAG Heuer Carrera Chronograph Jack Heuer Birthday Gold Limited Edition, which is limited to 188 watches, recall the story of Jack and TAG Heuer. With its sleek design and highly legible dial, the elegant chronograph pays tribute to the Heuer style, as well as Jack Heuer’s love of detail and precision. It is made from 18K rose gold, his favourite material, and one that he specially chose for the watches he gifted to racing drivers to confer the highest value upon their precious good luck tokens. This new watch features Jack’s motto “Time never stops, why should we?” on the oscillating mass of its in-house manufacture Heuer 02 movement, and bears the double symbol of infinity on the dial and his signature on the strap.

Among the TAG Heuer Carrera models, there is one that stands apart in Jack Heuer’s heart: the all-gold Heuer Carrera 1158CHN dating back to the 1970s – an iconic vintage watch that inspired the TAG Heuer Carrera Chronograph Jack Heuer Birthday Gold Limited Edition. Made of 18K rose gold, this anniversary piece marks the comeback of this precious metal to the TAG Heuer collections. Above and beyond its enduring value, gold embodies the enduring link between Jack, TAG Heuer, motorsports and the greatest drivers of all time. In the 1970s, Jack Heuer started a tradition of presenting an 18K gold Heuer Carrera for good luck to Ferrari Formula 1 drivers – legends such as Ronnie Peterson, Niki Lauda and Clay Regazzoni – during the partnership between Heuer and Ferrari. Engraved with the driver’s name and blood type on the case back, these Heuer Carrera 1158CHN models have become highly sought-after collector’s items and symbols of the golden age of racing.

Jack Heuer says: “I’m very touched that TAG Heuer reimagined my favourite watch for my birthday. It reminds me of many dear friends and thrilling years on the race track. I will wear it with pride and look forward to seeing it on the wrist of new generations of daring characters as well.”

Motorsport History: The Story Behind Mike Hailwood’s Heuer Carrera

A Heuer Carrera was sold by Bonhams last year, making over £56,000, once the property of Mike Hailwood, arguably the greatest motorcycle road racer of all time. That’s Valentino Rossi saying it, not me by the way. The inscription on the 18ct caseback from watch boss Jack Heuer reads `For a Successful 1973,’ and the story of that roller-coaster season is a tale worth telling.

Mike The Bike was an amazing racer and could well have been F1 champion too, but for a terrible crash in 1974 at the Nurburgring, which saw one of his legs damaged badly, effectively ending his driving career – although he famously made a bike racing return in 1978 at the IOM TT.

heuer sponsored surtees F1 car
As well as Heuer watches, the Surtees team had money from Brooke Bond – a leading tea brand in 1970s Britain.

But the season before he was driving a Surtees in F1 and not having a great time in the underfunded team. John Surtees was a bike racing rival of Mike’s from the 60s, who had gone on to become the first man to ever win the top title on two wheels and four. Both Mike Hailwood and John Surtees respective fathers had been rivals back in the 1930s too, so there was friendly rivalry, even though Mike was employed by John Surtees. Deep down, Hailwood wanted to win the F1 title and perhaps a Le Mans 24 hours into the bargain, just to go one better.

In 1972 Mike Hailwood had secured a fourth place at Monza in the Surtees, demonstrating that his early attempts at car racing between 1969-71 didn’t do his talent justice. He was on the pace – when the car could handle the pace.

That 1973 season was a shocker for Surtees as the car proved to be unreliable, to the point where Mike would carry a paperback book inside the cockpit, in case he needed to spend an hour or so reading, rather than hiking all the way back to the pits on the longer circuits, like the Nurburgring. Hailwood had to retire from 10 of the GP races that year, due to the Surtees car breaking down, which of course begs the question, why did Jack Heuer congratulate Mike on a successful year?

The answer is that Hailwood was awarded the George Medal for his heroic attempts to free Clay Reggazoni from his burning car at Kyalami in South Africa, after a collision on the opening lap. Mike’s legs and hands caught fire as petrol engulfed the car, and he arrived back at the pits with burn markings on his driving kit. His widow Pauline later recollected;

“Mike came into the pits stony faced, he didn’t mention the rescue of Clay, he just got the motorbike we used for transport and we went back to Paddy Driver’s house. I only found out what happened when I read the papers the next day.”

Although incredibly modest, Hailwood accepted the George Medal for his brave actions that day at Kayalami and that was also the reason Jack Heuer gave Mike the solid gold Carrera watch.

It was a a kind of Legion d’Honneur medal from a sponsor to a driver who was willing to risk his life in every race, because that’s how dangerous F1 was back then. Roger Williamson and Francois Cevert both died in that 1973 season and a multi-car pile-up at the start of the British GP also highlighted how risky the sport was and how little had been accomplished in terms of car or track safety.

Jack Heuer wanted to acknowledge Mike’s personal courage on that day in South Africa and salute the camaraderie of the track; the spirit of racing for its own sake and the brotherhood that F1 drivers shared.

It’s more than just a watch.



New TAG Carrera Racing Models Look Sharper, With 80 Hour Reserve

TAG has refreshed their Carrera Racing sports/dress watch models, with four new variations. Featuring black/white, green, blue and a black and rose gold design, the Carrera also has a Cal 02 in-house movement, with a healthy 80 hour power reserve.

Case size is 44m, the bezel is ceramic and the black/rose gold model has gold plating on the chrono pushers and winding crown as well. Plus an alligator hide strap. The crystal has been re-worked slightly, with a little bevel to it, and TAG say that the case has also been subtly altered to make the watch feel thinner and lighter on the wrist.

TAG carrera chrono revamp

It’s nice to see an olive green dial design, just for a change and we think this might turn out to be the most collectable of this range in years to come. TAG say they are releasing two more special edition Carrera models later in 2020 by the way.

It’s £4,695 for the blue, green and black/white models, and £5,395 for the black with 18ct roase gold touches. More here at TAG’s website. 

TAG carrera chrono 2



TAG Shows Covid-19 Support With Carrera Tourbillon Charity Auction

The latest from TAG Heuer, who are raising money for the WHO Covid-19 relief fund, with this one-of-a-kind Carrera Tourbillon edition.

Swiss luxury watchmaker TAG Heuer presents a special edition of its iconic COSC-certified tourbillon chronograph Carrera to be auctioned as part of the “ODD BALLS Charity Auction” imagined and led by founder of Revolution, Wei Koh. The unique piece will join other watches and artworks in the digital fundraiser mid-June. The totality of the proceeds will be donated to the WHO COVID-19 Solidarity Response Fund.

TAG Heuer is leveraging its watchmaking expertise to give a generous watch enthusiast the opportunity to directly contribute to the global efforts in fighting the pandemic. This unique piece of horological excellence will forever be a meaningful tribute to the world’s strength, resilience and solidarity in these difficult times. The one-of-a-kind design will be presented in the one-week online auction hosted on a Giverny platform for Revolution (#bidonourballs). The buyer will be invited to TAG Heuer’s Swiss manufacture in the Fall to meet the watchmakers who worked on their watch and receive it, complete with a personalized engraving. They will also be hosted by the brand for an exclusive experience at an iconic motor-racing event in 2021.

As the COVID-19 pandemic spread, all of us at TAG Heuer have been deeply touched by the heroic efforts displayed daily and with such grace by those at the forefront of this crisis, working tirelessly to keep us safe. Although the threat seems to be subsiding in many countries, the fight is not over and the mid- to long-term consequences will be severe. We’re gladly contributing this exclusive piece which expresses our admiration and gratitude, via the ODD BALLS Charity Auction, to the WHO programs worldwide which will directly aid the people in need. On behalf of the teams at TAG Heuer we thank you for all for your courage, we stand with you, and know that we will come out of these trying times stronger and more united than ever” says Stéphane Bianchi, CEO of the LVMH Watchmaking Division and CEO of TAG Heuer.

TAG Heuer connected golf watch dial maps

About the COVID-19 Response Fund

The World Health Organization (WHO) is leading and coordinating the global effort with a range of partners, supporting countries to prevent, detect, and respond to the pandemic. Donations support WHO’s work, including with partners, to track and understand the spread of the virus; to ensure patients get the care they need, and frontline workers get essential supplies and information; and to accelerate research and development of a vaccine and treatments for all who need them.

More detailed information available at: https://www.who.int/emergencies/diseases/novel-coronavirus-2019/donate. To make a direct donation please visit https://covid19responsefund.org/.

About the Carrera Chronograph Calibre Heuer 02 Tourbillon “ODD BALLS” Edition

The Carrera Chronograph Calibre Heuer 02 Tourbillon is a striking wrist-worn work of art in a 45-mm black sandblasted ceramic case with a fixed black matte ceramic tachymeter scale bezel, black PVD steel pushers, crown and sapphire case back, on a black leather-on-rubber alligator strap. The avant-garde black opalin skeletonized dial design, with rhodium-plated chronograph subdials at 3 and 9 o’clock, features an exclusive variation of the TAG Heuer shield logo, inverted to represent the #StayHome spirit in the form of a house. The applied indexes and the hour and minute hands are polished and satin-finished, then lined with Super-LumiNova®. The black flying tourbillon beats subtly within the latticework dial at 6 o’clock. Around the open case back, a special engraving including the name of the donator and “REVOLUTION – COVID-19 SOLIDARITY AUCTION – UNIQUE PIECE” recognizes the extraordinary circumstances which led to the creation of this special edition.

The COSC-certified Calibre Heuer 02T in-house movement features a black column wheel and a carbon tourbillon upper cage, it beats at 28’800 A/h (4 Hz) and has a power reserve of at least 65 hours.

The special edition TAG Heuer Carrera marries bold design and Haute Horlogerie technical prowess, infused with an emotional message of courage and hope that will accompany the wearer of this exclusive piece for a lifetime.