New watch alert, here’s the word on the curiously named Heinrich Helicoprion: 

“The Heinrich Helicoprion aka “Buzzsaw” combines robustness and elegance in its own way. Our first sports watch is Heinrich’s unique interpretation of the so-called spiral saw shark Helicoprion and the Buzzsaw dial watches from the seventies by e.g. Universal Genève or Jaeger-LeCoultre.

The distinctive “buzzsaw” dial with circular brushing, outer minute markers as well as additional minute markers in ascending size ensure creative aesthetics and perfect readability. The screw-down bezel with polished edges integrates the robust character of this elegant sports watch and dares to be different. With its screw-down crown and 200m water resistance, the watch remains true to the Heinrich DNA of the previous Taucher models.”

There are 6 dial colours, inside the 40mm case is a Sellita SW200 or Miyota auto movement and its depth rating is 200m.

Decent specs we reckon. If you are on a tight budget the Heinrich watch member club deal on the Miyota movement is the way to go. Nice brushed steel finish and the bezel screws give this an industrial, Kraftwerk sort of feel. Made in Germany too, so you get that alternative vibe; not Swiss, but still a famous watchmaking nation…

Prices start at 557 euros, plus some import duty and VAT on top for UK consumers, impossible to work it out from the government website – presumably that is deliberate. Let’s say about £700 all-in, could be right.

Competition includes the Sternglas Hamburg, which has a real minimalist edge to it and has a Miyota movement for £389, or maybe the Victorinox Journey 1884 automatic, which has a really quirky dial and coin edge bezel, plus Swiss movement and 200m of depth resistance. That’s just under £1000, but worth a look we think. Beautifully finished.

More from Heinrich here.