The Bulova Curv is one of our faves here at NWC mag as the unique case design, curved to fit the wrist, makes it a litle bit diffeent from the average Citizen/Bulova fashion watch.

Three new Curv models have joined the Mens line up on the Bulova website and there are green ,grey or black dial choices. Cases are steel, 43mm wide and one features gold tone, so that’s the dress watch option. Inside is the curved quartz movement, which you can view via the caseback. It isn’t Salvador Dali melted clock or anything, the curve on the Curv is pretty slight wehn viewed from the side. But it is a novelty, a talking point, apart from Citizen reliability.

But the price is now £799 retail and that is kinda sad, because the Bulova name doesn’t carry any Swiss kudos in our world, nor does it wash with many other watch fans, who know the brand is part of the mighty Citizen Group. At this money, we say buy a Tissot Seastar, LIV GX Diver, Yema Rallygraf, Omolagato LMR chrono – anything really which has punchy styling, quirky touches or just looks beautiful.

That’s the shame about the Curv. It should look space age and weird, like the Spaceview Accutron, or super sleek and modernist like a Movado Museum. It is ultimately too samey, too mainstream to stand out from the crowd despite its curved case.

More here.