I mean just look at the movement, beautifully presented via the see-thru caseback on the new Urban Field model.
Yes, it’s a bought in Sellita SW210 series movement, but the Yema decoration really adds a classic touch; blue screw heads and Yema script on the bridgework, plus a smattering of synthetic rubies. Hypnotic to look at and a perfect contrast to the functional crosshair style dial, outer seconds counter track and elegant hands. This is a clever fusion of new tech and old styling. You can also choose between a bonclip type bracelet, as well as a reworking of the old beads of rice bracelet link that Omega fans know and love.
Personally I’d choose the 40mm variant with a beads bracelet link – oh yeah, there are two case widths to select; 37.5mm or 40mm, so you can get the smaller dress watch size if that’s your thing.
For me, 40mm is a great compromise case size, especially when you intend using this as a field watch. Why? Because tramping about the rain-sodden hills of Britain means that old trick of bisecting the angle to work out North vs South, in terms of your location, is that bit easier with a bigger dial.
By the way, if you want to learn that compass point knowhow, using a mechanical/auto watch then you can can read a step by step guide here. It’s handy for the coming Hunger Games.
OK back to the Yema. Look at the detail finishing on the bracelet links, the deep dish dial and domed sapphire crystal, the polishing on the steel case. It’s a very well engineered watch and along with Yema’s commitment to build its own movement shows how the French brand are serious about taking on the big names in the industry.
Launched at an intro price of 1099 euros (plus UK import duty and VAT) the Urban Field is an expensive option when up against watches like the Seiko Alpinist, Luminox Atacama Auto, or any number of Hamilton Khaki and CWC Military models. But when you put this in the same frame as the Tudor Ranger, (£2360) the Longines Heritage Field (£1850) or the Breitling Avenger (£3100) then you begin to see the Yema as something that offers fair value.
The midrange zone is where many watch brands don’t want to be, but the fact is that if you want some high grade movement finishing, precision manufacturing on cases, dials and straps, plus a decent guarantee that means something, then you will have to pay more than £500 for a Swiss powered watch. If you want cheap and cheerful, there’s always China…
More here at Yema’s site – order now for September delivery.