Anonimo has just announced its latest model, the NAUTILO Nendaz Freeride. The event is a biggie on the winter sports calendar, with downhill ski and board events taking place in the French Alps right now, weather permitting of course.

The watch has a kind of tyre tread pattern on the strap, a Swiss Sellita SW series auto movement inside the 42mm case and sapphire crystal, rotating bezel plus date feature. Crown is offset at the 4 o’clock position to avoid any digging into back of the hand while doing outdoor sporty kinda stuff.

It’s a cool alternative to many an Indie dive/adventure/tool watch, but at just over £2000 retail, it has strong competition from Tissot, Oris, Tudor, Yema, Seiko, Casio and many other brands.

Fact is, that Swiss Made text on the dial needs to be really, really important to you before spending 2K on this Sellita powered automatic, compared to say a Christopher Ward C65, Marloe, Zelos, LIV Mustang ( Valjoux 7750 movement) or maybe something like the Magrette Moana Pacific in titanium. The Magrette offers Sellita swiss power, 500m of depth resistance and a unique style for under 900 US dollars.

See where we are going with this? If you love watches for their technical features, plus styling panache, there are lots of alternatives to the Anomino Nendaz Freeride. Like many after-ski bars, it’s a bit over-priced for what it delivers…

More here.