The Hamilton brand suffers from an image problem in the UK watch market, but all that may be about to change.

The latest Jazzmaster Face-2-Face III has a flip-up dial face that adds some gadget appeal, plus the chronograph actually looks stunning in its normal resting face position. Basically the dial flips up into a sort of desk clock position, which is something of a one-time gimmick, but the spec on this, plus the sharp dial design, make it a Hamilton worth buying.

The previous Jazzmaster Face-2-face was a bit of a mess to be frank, with a bulbous looking oval dial design that looked like a maths problem. See the pic below;

But now we have something which looks conventional, yet modern. The segmented dial design really works well, it has a pleasing symmetrical layout, plus a day/date window with its own contrasting bar, or piece of trim, almost clock-like. Whatever, it just works.

That said, it isn’t relatively cheap like many Hamiltons. This one retails at £2595 and there are only 999 examples worldwide, so yep, it’s going to be hard to find. But we think this flip-up design will see more models and variants appear later in 2023, so fear not watch flippers, there’s scope to make a tidy profit at some point.

Case width is 44mm and power reserve from the H41 movement ( based on the ETA/Valjoux 7750) is 60 hours.

Now if Hamilton can just work some similar magic on the Khaki Field, which looks alarmingly like a Seiko Field for three times the price, they are close to being contenders.