Always good to see TAG refresh the F1 quartz range, which are arguably the best value entry level Swiss watches on the market. Yes £1550 is a huge chunk of cash for a quartz model, but the sharp looks and high build quality mean the TAG F1 watches tend to last decades. That translates into strong used market values, which many other cheaper Swiss watches don’t enjoy.
Try selling a secondhand TAG F1 vs something like a Maurice Lacroix Aikon at a pawnbrokers or jewellers shop and weigh up the percentage cash value you get offered.
This latest trio represents the F1 and Grand Prix heritage of France, Britain and er…Belgium, the first nations to get serious about racing cars in the early years of the 20th century. Yeah Belgium was allocated the colour yellow in the Gordon Bennett Cup many moons ago, although the colour has proved popular with Senna, Piquet and Brazilian teams in general. Let’s not forget yellow Renault F1 cars and of course Eddie Jordan’s Honda teams.
So for late `22 the F1 watch gets a 43mm case width, sapphire crystal, plus a PVD black with raised steel lettering on the bezel. That adds a little workshop chic for us at NWC mag.
Inside, there’s a Swiss quartz movement, most likely the Ronda 6004, which has 5 jewels in there. So that is a high spec movement, you should get about 3 years from the original battery too.
Each of the three watches has different coloured contrasting sub-dial hands and second hands, just to stand out really nicely. The little grooves on the sub-dials are kinda vinyl 45s too. Final touch of class is the sunray effect on the dials, which gives the red and green ones a true shimmer.
All in all, TAG has freshened up the F1 yet again and made it an appealing choice for younger watch enthusiasts. The price of £1550 is perhaps about £200 more than it should be when you look at rivals like the Tissot T-Race, (from £715) Longines Conquest Sports Chrono (£810 online) or even the Certina DS variants with sporty dials and contrasting hands (about £470 upwards).
None of those brands will impress people the way a TAG does, or attract thieves and ne’er do wells in the mean streets of UK cities. But they offer Swiss quality for less money and this winter could see some hard choices being made.
More at the TAG site here.