Accurist Launches New Christmas Season Watches

Accurist has been digging deep into its rich archives to revamp their range of 76 watches for the vital Christmas selling season.

We are fans of the brand here at NWC mag, as Accurist offers ace value on quartz fashion watches, decent build quality and durability too.  Great to see QR straps deployed across the range and features like real leather straps. Yes vegans will be upset, but real hide lasts much longer, especially for men who work in manual jobs and therefore sweat into the band.

One stand out model is the ladies Rectangle, which has that Cartier vibe all boxed up perfectly. That will be a wish list design for many ladies this Christmas. There’s a free engraving service on this one as well. Here’s a pic of the blue version, there are red, gold and white variants too.

We love the new dive models, in green or blue dial colours. A price tag of £209 puts them kinda level with Timex or Citizen, but the retro styling may edge it for some watch fans. The new Origin chrono is another winner, especially the two-tone dial option which is something a little bit different from the mainstream.

It’s also worth noting that many High Street jewellers offer Accurist watches at half RRP on special promotions, in store and online. So keep an eye out for news on those offers later this year.

Here’s a pic of the Origin chronograph by the way, we really like this one, in fact we would say the Accurist designers have hit their zenith with this layout.

Here’s the word from Time Products who handle the Accurist brand;

Accurist is bringing a fresh new approach to life: ‘It’s about time.’, which is true to the heritage of Accurist being linked to the great moments of time such as sponsoring the speaking clock (until 2008) and the countdown to the millennium.  The revitalisation includes a return to a vintage Accurist logo, refreshed brand colours for a modern twist, updated display stands and online website to transform visibility, and new packaging with a spectacular watch roll with every watch, all inspired by its heritage and dedication to ‘punch above its weight’ going forward.

NWC mag loves the Tiffany blue ladies Everyday model, (below) which has that bright turquoise/blue dial, date feature, steel bracelet and almost Seiko-like thin bezel. Classic lines and the £139 price makes it affordable too.

The collections combine craftmanship techniques typically reserved for Swiss timepieces together with materials attributed to premium-priced brands, such as solid stainless steel, semi-precious stones, sapphire crystal glass, and real leather, and are available at an accessible price point.

The revitalised range will consist of seven collections: Origin, Rectangle, Everyday, Jewellery, Aviation, Dive, and Classic.  All watches within the collections will:

  • Be priced between £119-£219
  • Be made using premium materials: solid stainless steel, semi-precious stones, diamond dots, sapphire glass, and real leather
  • Come with a five-year guarantee
  • Have interchangeable, quick-release straps to allow personalisation
  • Have dedicated space on the case back for engraving
  • Be packaged in a spectacular watch roll

More info at the Accurist website here.

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