Marloe Are On a Mission With The New Astro

The new Astro watches are a real step forward for UK brand Marloe. NWC mag has said it before, but the way for any Indie watch brand to survive long term is to define themselves through brand details. What are we waffling about? Well think Yema chronographs, LIV dive watches, or imagine a Bell + Ross watch. Yes, square case, aircraft styling.

You can’t just do homages to famous watches like the Oyster, Speedmaster or Navitimer, you need to put your own stamp on things with styling that defines your watch brand. So we say, well done Marloe for taking the square case idea and making it both retro cool and modern sleek.

This is a slim watch, sitting at just over 10mm on the wrist. The ligs are…well, lugless, the strap sits in a hollow recess, and can be swapped easily using the QR sliding pin. Neat.

There are several colours, with the blue and black dial models being our faves. Then you can choose from a range of straps too.

Inside there’s a Miyota 9039 automatic movement, which is reliable as the years are long. The bonus is that on the caseback, there’s a special logo and some decoration that makes the Miyota more appealing to look at than in most similar low cost automatics. The steel case is 38mm square, so you get that pleasing symmetry too.

Just launched on pre-order, this is an interesting alternative to a LIV GX, Nomos or Seven Friday. Also cheaper than all those rivals.

More here.

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