You have to hand it to Lucas Films and whoever owns the Star Wars merch rights these days, they know how to cash in. Latest ina line of watches that stretch back to the original 1970s Satr Wars is this Citizen R2D2 digital, which does capture the `Bitsa’ spirit of the pocket sized droid.

Here’s the word from Citizen;

Inspired by an original Citizen analogue-digital watch from the 1980s, the stainless steel rectangular case features signature white and blue colours with hints of red on the dial, and dual time and sub dials with both characteristic patterns of R2-D2™’s body plates, including a disc-shaped second hand at the top right.

The case back carries Princess Leia’s™ famous plea for help. Other features include an alarm, the digital time, and the temperature, making it a unique timepiece. Whether you’re a fan of the loyal and resourceful droid who always saved the day or want to add it to your collection, this is the timepiece that represents the heart of the Star Wars™ story.

It retails at £269 which might seem expensive but look at the waiting times for the popular MoonSwatch models earlier this year.

More here.