Having sold a few Storm watches and changed the batteries in dozens of them – no easy task usually, the casebacks are always pressed on super tight at the factory – I think they offer great build quality compared to many other fashion brand watches at twice the price.

You know that brand that rhymes with pores? Yeah, avoid. And don’t get me started on Daniel Wellington..

The latest Cyrex range comes with lazer blue, slate grey, or gold coloured dials. The gold one has matching strap and case too. The quirky touch is placing the time-setting crown on the shoulder of the case – some may like it, others not bothered.

The case shape reminds me of the old fashioned radios of the 1930s and 40s, very Radio Ga-Ga. It’s a big watch at 44mm across by the way.

Inside there’s a quartz movement, and the crystal is mineral glass. Retails at £119 n the UK. More here.