Swatch Group Pulls Off a Marketing Masterstroke

The new Swatch + Omega collab models are a very clever bit of marketing and destined to be a sell-out we think.

Some watch fans online have already stated they think it devalues the Omega brand name somewhat, but you know what, Skoda was supposed to be a failure for VW-Audi Group and yeah, it worked out pretty good.

Actually the beige one looks good.

We think these planet themed Swatch homages to the famous Moonwatch allow us mortals to buy into that Omega mystique and still aspire to owning a `real’ Moonwatch one day.

Plus this range, launching on Sat 26th March, lets Omega test the water as regards new dials colours for the Speedmaster Moonwatch. Let’s be honest, black & white TV vanished in the 70s so maybe the monochome Moonwatch needs to take retirement now?

Here’s the word from Swatch;

These playful tributes to the planets celebrate the collaboration between the plucky company that saved the Swiss Watchmaking industry and the iconic maker of the Speedmaster Moonwatch.

Mars red & white combo looks sharp

What takes this collection into orbit is the fusion of the most innovative Swatch BIOCERAMIC material with the key Omega Speedmaster Moonwatch design elements. There’s the asymmetrical case, the iconic ‘dot over ninety’ on the tachymeter scale and the distinctive Speedmaster subdials.

All dials feature the OMEGA X SWATCH branding, the iconic Speedmaster logo and the new MoonSwatch logo. A closer look at the glass construction reveals the “hidden” ‘S’ integrated in the centre of the crystal.

The circular pattern on the dial’s outer ring and subdials brings a refined touch to the design, complementing the sharp and smooth lugs construction. The hours, minutes, chronograph seconds hands and hour markers sport Super-LumiNova for a perfect glow in the dark.

Burgundy model

The caseback on each BIOCERAMIC MOONSWATCH is printed with the mission text and features intergated wording sure to inspire. “DREAM BIG – FLY HIGH – EXPLORE THE UNIVERSE – REACH FOR THE PLANETS.”

Every battery cover on the back has an image of the planetary body that inspires the design.

Collectors will be restricted to buying just two examples each, and initial sales will be in selected Swatch stores. But they will go online soon, inevitable due to demand.

We love the deep blue, burgundy and red models the best. Price is £207 each. More here.

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