You have to admire the G-Shock and let’s be clear why; it does what it says on the tin. Developed as a super-tough, go anywhere watch for Everyman, or Woman, this watch has been one of the big success stories for Casio in the last 20 years.

In fact, it’s arguably more popular than anything they’ve produced, except the very first Casio calculator watches some 45 years ago.

So the latest iteration of the G-Shock, with a translucent case, range of bright colours and the usual rugged construction is worth noting.

At £109-£119 these are affordable watches. Given that it might well last you a lifetime, can handle swimming no problem, plus the knocks and scrapes of outdoor activities or sports, you can’t quibble about a price tag that’s about triple the price of its China based imitators. You’re buying longevity, you’re investing in Japanese reliability, big time.

Here’s the word from Casio;

The new G-Shock  GA-2200SKL models have arrived! These skeleton style watches feature translucent bezels and bands and are known as the “Sound Wave” series.

The GA-2200SKL-8AER has a simple dark grey/blue/red colour theme with contrasting accents and features a lightweight Carbon Core Guard structure, with a 3-year battery life, shock resistance, 200M water resistance, world time, countdown timer, and 5 daily alarms making it functional and fashionable.

Mineral crystal by the way and 50mm width. Beefy.