Luminox has teamed up with Tide, who invented a fibre made 100% from reclaimed plastic, so it helps your watch look good in all weathers – plus it creates jobs too. So yeah, bit of good karma on your wrist. Here’s the word;
Today, everyone has to do their part to make the world a better, and more sustainable, place to live. For Luminox, this has meant revamping its production processes, as well as partnering with a Swiss company #tide to collect plastic and waste from the ocean and using those materials to create the #tide series of watches.
On five islands in the Andaman Sea off the coast of Thailand, local fishermen are being trained and paid to gather and sort plastic waste. This material is registered, washed, shredded and turned into a granular material that can be injected or spun into a yarn.
The result is #tide ocean material®.