And not just any luxury watch, but one that mere mortals can aspire to own because the prices are kinda Omega/TAG level at about £3500 plus VAT. That’s still over 4200 quid, so let’s not get carried away and start calling watches like these `inclusive.’

No, inclusive would be a basic bitch Casio from Argos, or a Pagani auto on Ali Express for 80 notes including postage.

But I digress, what’s the deal with the catchy BA111OD tourbillon?

Well the new Veblen Dilemma model is a skeleton dial made in low volume in Switzerland with a high grade titanium case. We love the way the tourbillon cage is slightly offset from the usual 6 o’clock position and the blue/grey styling is super sharp, a visual treat.

There’s also a DLC coating on the case, for that extra bit of scratch resistance. Calibre is an in-house BA-O1 series.

TOKENS MEAN SWEETER DEALS

The clever thing about the BA111OD brand is the way buyers can earn tokens via the app. So you spread the word and the app tracks activity, sharing & likes, plus sales that might result. In return you – the savvy early adopter – receive tokens which can save you a big margin on future releases.

If only crypto was easy as that eh?

For BA111OD believers/collectors this is a great idea, and it effectively cuts out the chain of international distributors and watch shops.

OK, some may say that is a shame, as we need expert enthusists running watch shops – we do indeed. But if you are going to sell hand-made, Swiss tourbillons under 5K, then someone has to give up their margin, got it?

There are just 220 pieces being made and you can find out more here.