Gevril has launched the Lenox range, featuring a Swiss automatic movement, which has a kinda odd name; M39D6. Nope, never heard of it, but it looks nice via the see-thru caseback. Could be a modded Sellita/ETA 2824 but we just don’t know. That dished rotor looks very similar to the ETA 2824, which why we take a guess on that venerable base movement being the starting point on this watch.

Here’s the word;

Gevril’s newest Lenox collection epitomizes what it means to be a luxury and a staple. Holding two ideas at once, the Lenox is stunning in its simplicity, bold in its design. Sturdy and reliable while oozing upscale confidence and zeal, this is Lenox.

High-end watches need not be staid, and Lenox is anything but. After its Manhattan namesake, the collection is rich in history featuring Swiss Automatic Movement and culturally prominent with its tachymeter, multi-function month, day and date indicator.

Perfect for putting on the Ritz or taking in the jazz scene, this collection is charming in its masculine ease. The 44mm stainless steel case with exhibition back speaks to the past while the day/date window and luminous hands and markers call to the future.

Lenox is a grand timepiece with little time for ostentatiousness because while money talks, wealth whispers. An affluent take on deep cultural roots, Lenox is a daily testament to who you aspire to be.

They’re pricing these new models at over $4000 on the Gevril website but if you follow Secret Sales in the UK you will get one for a fraction of that perice – eventually.

More here.