Now Watches of Switzerland is one of those big companies that people think is all about super expensive Swiss watches for footballers and Hollywood collectors like Ryan Reynolds. But its roots go back a long, long way to the UK High Street jewellery trade, and they’ve never forgotten that they’re retailing quality watches for every budget.
So what’s worth checking out on their January Sale?
First up we love the Tissor Visodate Heritage at £180, down from £265. How can you argue with a classic style timepiece, which will always get an admiring glance from other watch fans. Yes, it’s a quartz movement but you know what, there are lots of brands you have never head of trying to sell quartz watches for twice that price.
Again, this is a quartz but the Longines Conquest VHP has a beautiful, ruggeed finish to it with a steel bracelet and striking blue dial. (see header image) Love those crown protectors too. It’s down from £830 to £600 and we think it will hold a great chunk of its RRP in the future too, you will always find a buyer for a Longines 41mm watch. Fact.
A Gucci Dive model with £250 off is worth considering, although I have to tell you from working in a pawnbrokers that the resale value is limited for Gucci watches. This 45mm quartz model has a chunky edge to it and might hold a broader appeal than the typical fashionista market.
Still £800 though – you could get a nice pre-owned Gucci Pantheon automatic for that money, which has a Vlajoux 7750 movement inside. Better buy.
Finally, our leftfield choice is the Frederique Constant Healey, with its british racing green dial and auto movement. It’s hard to promise any buyer than they will ever get more than half the retail price of £1045 back, as FC is just not on any collector radar in the UK market.
But what a lovely classic motorsport watch, with an engraving of the classic Austin Healey on the caseback, raised numerals, plenty of lume and that dashboard clock chrome-like bezel.
Inside there’s a modded Sellita SW200 movement and although this is a discontinued 2020 model I actually like the clean dial design better than the 2021 sub-seconds model. Verdict: One for classic car lovers and one to keep forever because you love it, not an investment piece.
Lots more watches on Sale, including a pre-owned Zenith El Primero Chronomaster at 4K, down from £5600, but that’s our pick of ther £1000 and under stuff. More here.