TAG Heuer F1: Senna Edition

We aren’t always big fans of quartz watches but this Senna edition of the TAG F1 is on our wish list. Why? Senna. The greatest GP driver of all time? Probably.

Here’s the word from TAG

With its new TAG Heuer Formula 1 Senna Special Edition timepiece, TAG Heuer evokes the memory of one of the most mythical racers in the history of F1 and celebrates once again the partnership with the Senna brand. 30 years ago, Ayrton Senna became the youngest Formula 1 driver to win three world championships. To celebrate Ayrton Senna’s achievements, TAG Heuer and Senna brand launch a new SENNA Special Edition from the TAG Heuer Formula 1 collection.

One of the features of the timepiece is the embossed black leather bracelet, a reference to the S/EL that Senna used to wear on his TAG Heuer. The iconic bracelet was the first to be made by TAG Heuer.
Its distinctive unique S-shaped design is highly recognizable. The bracelet’s leather is dynamized with yellow stitching and also features a black steel clasp with double safety system push buttons.

Watch some Senna vs Prost rivalry here by the way;

The TAG Heuer Formula 1 Senna Special Edition colour scheme features yellow and black, paying tribute to Senna’s iconic colours. The yellow tone is present throughout this 2021 edition, starting with the famous double S (the Brazilian driver’s iconic brand), which crowns the bezel at 12 o’clock, alongside the Senna name.

The double S signature can be found on the dial too, where they are incorporated in the 6 o‘clock subdial. The grey anthracite dial houses classic hour, minute, and second indicators at 6, 9, and 3 o’clock, and is decorated with a discrete “TAG Heuer Formula 1” reminder.

The TAG Heuer Senna Special Edition 2021 also features an ultra-resistant black ceramic bezel, again accentuated by a delicate yellow border that underlines the elegance of the timepiece. The number 400 is engraved on the bezel, in a subtle reference to the 400 km/h speed that has never been reached in Formula 1. The hour hand and indexes are treated with Super-LumiNova® to ensure optimum legibility in all situations. This special edition features a quartz movement and is water-resistant to 200 meters (20 bar).

Last but not least, an image of the Brazilian driver’s iconic helmet is engraved on the caseback.

Prices; Switzerland 2 250 CHF
Europe 2 200 EUR
Great Britain 1 900 GBP
North America 2 300 USD
Japan 250 000 JPY
Hong Kong 18 550 HKD

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