As it’s August then the Summer Sales are on, so your NWC watch fan decided to have a nose around online to find the big reductions and try to sift the bargains from the Eternas..sorry, the also rans.

Starting with Jura watches site, we spotted about a grand off a Nomos Glashutte Ahoi Datum, which still seems expensive at £2600 to us. You can buy plenty of dive watches with 200m ability, Swiss movements and 40mm cases from Indie brands for under £1000.

Given the resale value of a Nomos is on par with a Hamilton, you need to chivvy more from the price we think, even if you love the minimalist style of this model.

Also on the Jura site, a Longines Master chronograph with £350 off the list price is worth a look, as the classic lines won’t age too badly and the brand name always attracts buyers if you fancy selling it after a few years. An Oris Big Pilot at just under two grand is another handy discount, of about £600, on a well known watch brand.

More at Jura here.

H SAMUEL/ERNIE JONES

As most of you know, H Samuel, Ernest Jones and Zales is the same company – Signet Group – so it’s worth a look to see what has been reduced in price as their staff have failed to bamboozle customers with the `Are you alright there?’ ploy in-store.

H Samuel have Citizen automatics with 50% off, for a retail of £199 – that is undeniably great value. A black and gold Eco-Drive for £130 is another fantastic deal if you are after an everyday watch that needs no battery for about ten years. Please don’t say it lasts forever, you just look like a bellend.

Now I’m a fan of the Casio Edifice range and a Scuderia Alpha Tauri at £149 is a hard-to-resist deal. Bluetooth, schedule timer, worldtimer, great night light – all the Casio features you love and beautiful styling too. Some Edifice models look like kids toys, let’s be blunt, but this one has a touch of class.

The Seiko Prospex models have sold out by the way. No surprises there.

Meanwhile at Ernest Jones they have a Longines Master automatic, 40mm case, three hands, auto reserve indicator near the 6pm position for £1300, down from £1900.

Or how about a Hamilton Jazzmaster at £385? This blue dial model looks fairly decent, steel bracelet and features a quartz movement. Cheap way to own your first Swiss watch.

A Tissot Chronograph on a tan leather strap for £550 isn’t too painful either, nice big 43mm case, water resistance to 200m and a good saving on the £790 RRP.

ARGOS

If you just want a very basic watch then Argo have it covered. How about a Casio 80s style digital in blue for £11.20? I mean yes, you have to drive to the shop to collect it, but jeez…what more do you want?

They also have a black dial Citizen Eco-Drive for £80 and a quartz hunter style pocket watch for £6.99. If you are kitting out a wedding party, then that’s the way to decorate those waistcoats.

CHISHOLM HUNTER

A Seiko Prospex Street model might not be your thing, as it’s grey hues look a bit underwhelming, but at £270 it’s a fair price for a new Seiko. We like the Seiko 5 Streetfighter edition at £305 as well.

A Rado Couple Classic is a decent 40mm Swiss watch, with a see-thru caseback and a known brand name, all for £895, which is the absolute limit that you should pay for any Rado. Try selling one at a pawnbrokers if you don’t believe me, these are impossible to sell at a decent margin, so you’ll be pleasantly insulted with a 500 cash offer, even with box n papers.

Finally, an Oris divers Sixty-Five for £1270 is a fair price. It isn’t anything special compared to many Indie brand dive models, but that Oris name and the classic blue dial/black bezel design really does hold a broad appeal.

More at Chisholm Hunter here.