Skagen has launched the Aren range, watches featuring dials made from wood, plus they utilise fibre straps rather than leather and a 50% recycled steel buckle.

As someone who once had to endure cork bathroom tiles back in the 80s, I won’t be buying a cork strap watch. But you may love it.

It all adds value for those who wish to tick that sustainable consumer box. The Aren recycled watches cost £119 RRP, so yeah, virtue isn’t cheap. Find out more here.