Milus are inviting their customers to help preserve ocean coral by buying one of their limited edition Orange Coral models. Here’s the word;

The striking Orange Coral dial attracts attention thanks to its retro 70s style but remains above all a reliable automatic diver watch, equipped with a discreet helium valve and a bi-directional inner diver bezel.

The three hour digits at the cardinal points, 3 o’clock date window, and famous “Broad Arrow” hands coated in SuperLuminova combine seamlessly to bolster readability.

Its ETA 2892 movement is protected in a 41mm steel case, resistant up to 30 ATM or 300 meters.

The Milus Archimèdes Orange Coral is offered with two easily interchangeable strap options, a smooth 316L brushed stainless steel mesh bracelet and a genuine black Tropic diver rubber strap.

A CORAL IN YOUR NAME

In line with our beliefs in environmental protection, Milus is partnering with the French NGO Coral Guardian. For every Archimèdes Orange Coral bought, Milus will adopt a coral in your own name.

The Coral Guardian team will transplant your coral onto a solid structure in an area where reefs were damaged. This action contributes to the coral reefs restoration. You will receive a personalized adoption certificate with a symbolic photograph, the name of your coral, and its GPS location.

NWC mag has to admit, this is much more personal than many climate change marketing ploys tried by Swiss brands. Ambassadors who take nice photos or gather scientific data are wonderful n everything, but this makes you feel like you are putting something back in the ocean that is vanishing. Real action, not just greenwashing words.

Price is £1660, which is pricey for an ETA powered auto, but you get 300m dive ability, with helium valve. It’s a left field choice, but it’s a good choice for anyone who cares about the beauty of coral beneath the waves.