Did You Know Mido is Still Going?

Yep, this old school Swiss watch brands is still going. Mido, often overlooked, is still making watches as part of the mighty Swatch Group and the Ocean Star GMT is quite a decent looker, at a not too scary price.

For 1130 CHF, or about £890 you get a steel cased dive watch that can handle 200m depth and has the useful GMT hand for international travel. There’s a neat worldtimer graphic etched onto the caseback as well, featuring all those cities you are free to visit as part of your UEFA duties.

Fabric, bracelet or leather strap options by the way.

Inside there’s an ETA derived automatic movement, with some 80 hours of power reserve, just like the Tissot Powermatic models.  Sapphire crystal and a 44mm case width, so it has some presence on the wrist.

Nope, you won’t impress anyone at the golf club with a Mido. Or a Tissot for that matter. But the fact that Swatch still produces these entry level brands is to be admired, because it would be easy for Swatch to just bin them off and concentrate on Breguet, Omega, Harry Winston and Longines, maybe some Blancpain divers on the side.

So check out Mido, they make some decent looking alternatives to a budget TAG, Raymond Weil, Lacroix and others.

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