Union Averin Chrono: TAG Monaco Alternative?

This square case Averin chronograph from Union Glashutte – one of the many Swtch Group brands – channels the spirit of the TAG Monaco, but minus the 5K price ticket for the much admired Gulf Racing edition.

The Averin features a 41 x 41 mm pillow-shaped stainless steel case, which is arguably the perfect size for many wrists.

You get a domed sapphire crystal with rounded corners and anti-reflective coating inside and out. Then there’s that unique day/date display; To the left, surrounded by black relief embossing, are the month and week day displays, the small second, a 24-hour display with day-night indicator and moon phase, as well as chronograph counters with bright red hands.

Then there’s the moonphase window too, an extra detail that draws the eye into the dial. Maybe it’s slightly too busy? Maybe not. You have those satisfying chamfered pushers on the case, which are…shall we say a TAG homage detail? Yep, let’s leave it at that.

But it’s quirky and different for sure, plus the bold black n white dial theme really sets the watch apart in a sea of green and blue dial offerings this year from the big Swiss names.

Inside there’s an automatic UNG 25 calibre movement, which looks like a reworking of the famous Valjoux 7753. The UNG25 has an identical runing speed of 28,800vph and looks very similar in movement photos. Beautifully finished with a Union rotor and a smattering of blue anodised crews, plsu see-thru caseback.

Love the retro 70s Rally driver strap too, nice motorsport touch.

Taken all round, this is a refreshing change from a TAG Monaco and its myriad coloured dial editions. Don’t get me wrong, I love the classic lines of the TAG M, espcially the Gulf and blue dial models. But a price of over £5300 for something with a frankly ageing movement inside, is getting a bit silly.

The Union Averin retails at £2980 in the UK. A special edition for Scotland will be called the Haverin. That was a joke btw.

So we say, give this Union a look – could be a winner. More here. 

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