Price-walking is that thing insurers do at renewal time. You get an email, forget it ane they auto renew; same product but £55 more this year.

So adding an olive green dial version to the Intra-Matic and raising the RRP to over two grand seems kinda the same deal. The old blue or white dial models looked great. In fact I prefer the blue dial Intra’s vibrant punch, it really lifts off the wrist.

But why is the same watch now another £300 to buy? We found a blue dial model on CW Sellors at £1930 with a 10% off pop-up window on the website. That makes it about £1740 retail.

It won’t work Hamilton. Even if you did see off Lewis and his trademark case, don’t get cheeky.