Skagen has released a Pride variant within its modernist Aaren range, featuring multicoloured dial and hands details, plus a strap that celebrates the Pride/LGBTQ/Trans political activism and lifestyle.

The Pride theme continues with the packaging too.

One detail on this watch that boosts long term ownership is the screwdown caseback.

Skagen watches are notoriously difficult to prise open with case-knives, so using a 2/3 prong tool will make battery changes much easier. That should extend the lifespan of this fashion watch hopefully and therefore help conserve the earth’s resources.

The Pride model costs £119. More details here.