One of the most popular budget watch brands is Heimdallr, also known as `Sharkey’ to watch collectors. The reason for their success is simple; MOD watch quality on a tight budget, you can’t argue with a Seiko powered auto replica at under $150.

The latest Captain Willard homage has the NH35A movement inside the chunky 44mm case, plenty of lume, screwdown crown and a 200m depth rating. There are a few different bezel combos but the Pepsi is our fave. Here’s the tech spec;

Brand: Heimdallr
Movement: Japan NH35A Automatic Movement,24 Jewels.
Case material: 316L stainless steel
Case back: 316L stainless steel(shark engraved)
Bezel: Unidirect rotatable bezel (360 degrees)
Bezel Insert: Ceramic Bezel Insert (black), Aluminum bezel insert (other colors than black)
Watch mirror: Sapphire glass with AR-Coating
Strap: Diver Silicone Strap, Stainless Steel buckle (PVD GOLD)
Water resistance: 200 m /20 ATM
Luminous: Japan Super Luminova C3 (Green)
Crown: Screw-Down
Case: Screw-Down Case

Watch Dimension:
Case diameter:44mm (without crown)
Case length: 47mm( lug to lug)
Case thickness: 12mm
Lug width 20mm

Our Service
Warranty: 2 years

More details at the Heimdallr website.