Zenith has released a fresh take on its El Primero Chronograph to celebrate 55 years of Cohiba cigars.  They did a brown edition five years ago, but this one has a wild Ducati 748 eyllowness about it which we kinda like.

You get a five pack of cigars included in the deal, which costs £7600 approx (limited to selected retailers by the way). It won’t actually be available until October this year however. Here’s the press release;

From Havana to Le Locle and all over the world, cigar aficionados are celebrating 2021 as the 55th anniversary of one of the most distinguished and revered Cuban cigar makers, Cohiba. Now marking its fifth year of collaboration with Habanos and the sixth special edition with Cohiba, Zenith is joining the celebration with a delectable and highly exclusive commemorative edition of the Chronomaster Open.

Zenith has reimagined its emblematic Chronomaster Open in a manner that immediately evokes Cohiba’s unique aesthetic. Taking on the striking design codes of the packaging and paper bands that wrap each of its entirely hand-rolled and exquisitely blended cigars, the dial of the Chronomaster Open Cohiba 55th anniversary edition is done in the distinct saffron-yellow tone and white on black checkered motif. A yellow chronograph seconds hand with a star-shaped counterweight completes the look, while the black alligator leather strap harmoniously accentuates the checkered pattern of the dial.

Limited to just 55 pieces, the Chronomaster Open Cohiba 55th anniversary edition is completed with a special display back with the special Cohiba 55 logo printed on the interior side of the sapphire crystal. To enjoy the full epicurean experience, each watch will come with a set of 5 special Cohiba cigars presented in an exclusive
cobranded porcelain jar.

The Chronomaster Cohiba 55th anniversary edition will be available exclusively at Zenith boutiques and select retailers around the world from October 2021.