Heimdallr isn’t a watch brand that’s been on our radar. But after a late night Google search for watches with the ETA 2824 Swiss movement, we found this dive model.
The spec is impressive for the price. Stainless steel case and bracelet (the cheaper option has a silicone strap), sapphire crystal with AR coating, superlume all over the indices and hands, screwdown crown, screw type caseback, date window and ceramic bezel.
It is nice that the dial has a shark logo rather than the brand name as well. So many China based watch brands have not very appealing names. We don’t blame them, all the good names are kinda snapped up already, but stuff like Cadisen, Benyar and more don’t add any value. In fact, you just end up explaining what the brand name means, so yeah, go with a shark logo.
Physically, this is a big watch at 44mm across and it’s 13mm high, so you need a big wrist to pull off the James Bond Thunderball look quite honestly.
OK, yes, it’s a Chinese brand and we know that puts a bit of doubt in people’s minds over the actual dive ability and manufacturing quality. There are import duties plus 20% VAT on top of the Sale price too.
But this spec for fashion quartz money? Hard to fault. The steel bracelet version costs around £250 by the way. Judge for yourself with a little visit to the Heimdallr site.