The latest watch from Boldr is an eco-friendly number that recycles, rather than consumes more of the planet’s resources. Has to be a good thing, although the washed out grey tones look like a coat of primer on a Vauxhall Astra to us. At $299 it isn’t cheap, but you are getting a titanium case, so super tough and durable.

Here’s the word;

For a while now, we’ve been aiming to achieve usage of 80% sustainable materials In our products & packaging, and we’re glad to have taken a step forward in that direction.

Introducing the Venture Earth, a super tough & lightweight beater encased in recycled titanium. Those familiar with the Venture will be accustomed to its full titanium build by now, but did you ever wonder what becomes of the unused titanium scraps and filings in factories?

We did too – it turns out that titanium is relatively easy to recycle and when done correctly, maintains its toughness & versatility.

Thanks to our partner suppliers, we created a revitalized Venture with a tactical stealth dial design, sharply contrasted with Japan Superlume watch hands. Each piece comes with a NATO strap made from recycled nylon which helps reduce the impact of plastic waste in the environment. If you find yourself in a position to do the same, remember every small step counts.

The Venture Earth is available for purchase right now on www.boldrsupply.co. Buckle up this Earth-friendly, challenge-ready trooper and meet the day head-on. #beBOLDR