Citizen Launch Sustainable Ambiluna Watch

Climate change is all the rage and so watch manufacturers must now tick sustainability boxes or face action by globalist governments, keen to tell consumers what to buy, and brands what to produce. That’s just how it is. Nobody gets to vote on it, OK? So please welcome some  striking new ladies watches from Citizen, which consume less raw material to produce. More details below.

With its sustainably produced line of women’s watches, Citizen L has championed the effort to manufacture sustainable watches that prioritize the preservation of our global environment and societies of people worldwide. The first in the Citizen brand lines to adopt synthetically lab-grown diamonds, Citizen L uses these to express the natural beauty of Earth elements for the Ambiluna collection. This collection of women’s watches features a new model inspired by “water” and two other models influenced by mineral elements.

Inspired by “water” — one of four natural elements that make up all things — the new model philosophically completes the connection of the Earth to our future. The current models intro-duced in 2020 were inspired by the three elements: “Earth, Fire and Air.” The watches feature straps made from recycled plastics, gathered from beaches, so we get to clean up a little part of the earth every time we shop online. It’s all good. We love the deep blue one by the way, it has a great simplicity of design.

As you might expect the new models use the Eco-Drive system, which gives a ten year battery lifespan, rather than the typical 2-3 year span from a normal watch battery. Oh you thought that a Citizen Eco-Drive could defeat physics and just keep recharging its battery cell using light forever? Er..no, physics doesn’t work like that. The capacity to hold charge diminishes over time – nobody can stop that process, not even Elon Musk. That’s why battery smartphones, bicycles, cars, watches or anything else eventually dies – it cannot charge itself anymore.

Further, two limited-edition models influenced by “minerals” will be included in the Ambiluna collection. Drawing on the organic transformations of mineral elements over Earth’s long geo-logical evolution, these new models incorporate many stunningly unique colours and patterns.

The UK price and release date are to be determined, says Citizen.

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