Bremont have just opened a new factory in the UK and you have to say hats off to them, because most brands would have simply designed their watches here in Britain, and had production outsourced to Singapore, possibly Switzerland on the more expensive models. But no, British-made watches (yeah Swiss movements we know, but give them a chance) and what’s more, the new Supermarine chronograph is probably going to be a hot seller, even at £5400 or so.
Let’s start with the dial which is a classic three sub-dial, reversed white on black affair. It’s punchy, tool watch functional, a classic mix of GMT and lumed hands. Set inside the 43mm case is a Bremont BE54 movement, with a stunning rotor that’s embossed with the Bremont name and a series of paddle shaped cut-outs. Little SBS/Commando detail that we love. The BE54 is based on the reliable Valjoux 7750 so you won’t have much trouble getting this serviced by an independent watchmaker when you need to – handy.
The bezel is ceramic, bi-directional and its rated at 200m so you can scuba dive on holiday – if you’re allowed abroad of course. I love the pushers and crown details on this model, they remind me of Thunderbird 3 and yeah, I think that’s a good thing.
The blue dial version looks pretty spectacular as well, and you can choose silicone strap or steel bracelet. The see-thru caseback is sapphire of course, and shows off that modified 7750 movement plus the Bremont rotor perfectly. This watch will delight the eye for decades and you have to admit, the same could not be said about some previous Bremont efforts.
This brand is turning things around now and if they can add a calculator on import duties in key markets to their online checkout then they have got it made. That’s a tall order I know, but you have to admit that the EU is making life hard for the UK and will continue to do so because…well mafia innit?
So if customers in China, Aus, USA, EU and Japan can all see exactly what the total cost of the watch is, then I think they may be tempted. This is a worthy rival to a TAG Autavia Heritage, an Omega Planet Ocean or Breitling Chronomat and although it is uinlikely to hold its resale value quite so well as those three watches, it’s definitely a watch you could pass down the family 30 years on – it has all the right elements, tough spec and plenty of visual appeal. Good work Bremont.