Objest has sent us a heads up on their new Swiss ETA 2824 powered auto watch, which features a vegan strap and very minimalist dial design;

The latest offering is PETA approved vegan and will be available for pre-sales via crowdfunding site Kickstarter, from Tuesday 2nd February for an £325. Objest say that they have very limited numbers available.

The company adds that; ` we’re striving to be more ethical, better at caring for the environment and protecting animals and their welfare. This is helping to form our mandate and vision for the future of the brand. As a start we are donating 10% of all profits of this watch collection to The World Land Trust, FRIEND and The Farm Animal Sanctuary.’

Going green, promoting the circular economy and cancelling meat culture is especially popular with younger consumers, so watch brands who want to build long term loyalty with the under 30s should consider some sort of climate change marketing strategy. A Swiss powered automatic watch at £325 is great value, plus you have the feelgood factor on your wrist. More info on Kickstarter on Feb 2nd.