The Reverso is a true classic watch design. The novelty of flipping the watch had a practical aspect back in the 30s of course, when it was wise to protect a beautiful watch from the smog, dirt and general hard knocks of an analogue era. Here’s the latest from the Jaeger le Coultre press office;

The new Reverso One ladies’ watch. Inspired by the first elongated models that were so popular in the 1930s, this new feminine expression of the Reverso One reveals itself. With its rectangular case, iconic gadroons, (nope, we don’t know what gadroons are either – Ed) elegant Arabic numerals, Dauphine hands, and two rows of brilliant-cut diamonds surrounding its lacquered dial, it offers signature Jaeger-LeCoultre Art Deco style.

Inside there is a battery powered, quartz movement, which also features 43 jewels. You don’t need them in a battery movement, but JLC are giving you them anyway. It’s a beautifully made piece of jewellery as much as it is a watch of course. The perfect gift for some ladies costs just under £4800 and frankly, we advise that you check that your beloved has actually heard of JLC before buying one. She may well prefer a Rolex.

Why? Because she can show off a Rolex, or a Cartier, to her friends. But a JLC sadly means very little to most dedicated followers of fashion, it is instead, a watch brand for watch movement aficianados. Different thing altogether.

More here.