Can there ever be a truly eco-friendly wristwatch? Well Luminox thinks so, and has teamed up with legendary adventurer Bear Grylls. The watch has the inscription Never Give Up on the dial, and the case, and strap, are both made from recycled material. It also provides revenue for people in Thailand so that they can help clear the seas of plastic, even if it’s only a little bit at a time.

For the tide x Bear Grylls timepiece, Luminox used 100% recycled material to produce the case, bezel, and strap. This 45 mm watch features a sapphire crystal, a uni-directional diving bezel, our Luminox Light Technology at key spots on the dial and bezel as well as special logos engraved to the case back.

Rugged and good looking, this limited edition fits the Bear Grylls collection, and mission, perfectly.

About #tide ocean material®: it is made from 100% ocean-bound plastic, developed in partnership with Swiss scientists. On five islands in the Andaman Sea off the coast of Thailand, local fishermen are being trained and paid to gather and sort plastic waste. This material is registered, washed, shredded and turned into a granular material that can be injected or spun into a yarn. A portion of the retail price from each sale will be donated directly to Project Aware (projectaware.org), which works with scuba divers around the globe to protect underwater environments.