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OK, It’s Not a Watch, But The Moke is Cooler Than an 007 Omega

Remember the Mini Moke? Maybe not, as you’d have to be aged 50 plus most likely to recall the days when the Moke could be seen buzzing about British holiday resorts, or in re-runs of cult TV show The Prisoner. But if you love the Moke’s 60s vibe, then good news – MOKE International Limited announces the return of one of Britain’s great automotive icons. Here’s the press info and we look forward to the official Bremont, Tribus, Newmark or Christopher Ward watch!

From today, UK customers will be able to order one of 56 limited edition MOKEs, an allocation selected to signify the number of years since the Mini MOKE first appeared in Britain in 1964. Order books also open for MOKEs in standard configuration, conforiming the permanent return of the brand.

MOKE International revives a quintessentially British design that has charmed for more than half a century. Brigitte Bardot epitomised Riviera chic in her MOKE. The brand has since been enjoyed and championed by fun-seekers including Kate Moss and DJ Khalid. To date the car has also appeared in four James Bond films.

The original MOKE  was designed in the 1960s by Sir Alec Issigonis, the architect of the Austin Mini. It was first specified as a military vehicle engineered to be robust enough for deployment behind enemy lines by aeroplane. The original shared components including suspension and chassis with the Mini. The MOKE soon became one of the best-loved symbols of the 1960s. Becoming the mode of travel for the inhabitants of the most exclusive coastal resorts in Europe, the Caribbean, US and Asia. To this day it remains the beachhouse-to-waterfront shuttle of choice.

56 CARS FOR 56 YEARS

MOKE will mark its homecoming with a strictly limited run of 56 cars, built for sale exclusively in the United Kingdom. Each is available in 14 colour options and the Limited Edition ‘MOKE 56’ comes with chrome front grille and windscreen rails, a discrete union jack badge and a numbered plaque on the bonnet.

Waiting lists are filling fast with resorts and private buyers in English coastal hotspots taking particular interest.

REDESIGNED AND REBORN 

The original MOKE trademark was acquired in 2015 and is now owned by MOKE International Limited. The initial focus has been on meeting demand in the Caribbean market where MOKE is popular with both private buyers and luxury resorts and hotels. Following UK regulatory approval, MOKEs are now available to purchase across the United Kingdom and Ireland. Additional models will be launched across Europe, the USA and beyond in 2021.

In reviving the brand, MOKE International has gathered a team from some of the most celebrated names in the industry. Isobel Dando, leads the board of management with an automotive career that spans two decades. This includes senior commercial and product leadership roles at Jaguar Land Rover and the BMW Group.

ENGINEERING AND PERFORMANCE

MOKE International will stay true to its British and Continental roots through its strategic approach to manufacturing and engineering. All MOKE bodies will be engineered and sub-assembled in the centre of Britain’s globally renowned specialist automotive manufacturing industry in the Midlands before being shipped to Cerizay, France for final assembly.

Mark Truman leads MOKE’s engineering and production functions having held senior technical roles at Aston Martin, Ford and Jaguar Land Rover.

“My role at MOKE is to preserve the integrity and spirit of the original MOKE whilst incorporating the very best of today’s technologies that match the requirements of a new generation.” 

Mark Truman, Engineering Lead comments;

Today’s MOKEs remain true to the look and feel of the original, with a particular focus on maintaining the sense of fun and freedom that has endeared the car to so many. Updates include a new 4 cylinder, fuel injection engine, uprated suspension, braking and the option for either automatic transmission or manual.

The vehicle is also slightly larger to provide more cabin space. Features previously viewed as a luxury like power steering and heated windscreen now, of course, come as standard.

From today, UK buyers will be invited to order either the limited edition ’MOKE 56’ or the standard MOKE Classic, full production of MOKEs in standard configuration also start today.  Indicative pricing starts at £20,000 excluding local taxes and delivery.

Interested buyers should register interest at https://mokeinternational.com/customise

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