French brand Yema is appealing to collectors with a new Loyalty Program scheme.

Basically the benefits increase in value as you move up their tiers with no minimum expenditure obligation.

With the new program once you achieve a tier, you enjoy unlimited access to your tier benefits during 2 years. Every time you make a purchase your tier benefits are automatically extended for another 2 years.

Each euro spent earns on Tier point, so you will start off getting discounts on spare straps, but if you love Yema and buy a watch then you’ll earn perhaps 300 points, which would get you 12 percent off the next one.

Better still if you post an online review you can get another 200 points, and there’s a healthy 500 points for a successful referral if you can persuade your mates to buy a Yema. Check the latest Yema watches here.