Smartwatches are not really our thing at The Northern Watch Co, but we keep an open mind. They have a multi-use, lifestyle and fitness appeal for sure and if it gets younger people interested in the world of watches then that can only be a good thing.
Here’s the latest from Frederique Constant, which is part of the Citizen empire by the way;
Frederique Constant is proud to introduce its latest connected watch, the Smartwatch Vitality, bursting with technology and featuring a digital dial revealed on demand. In addition to the features that were key to the success of its predecessors, the Smartwatch Vitality embraces a major innovation in the form of a new generation, integrated sensor developed by Philips Wearable Sensing, which can measure the heart rate directly from the wrist.
One dial, two displays; the best of both worlds
The Smartwatch Vitality has a dial with two faces – a first at Frederique Constant. The first is characterised by Roman numerals and hand-polished hour and minute hands… chic and contemporary classicism for those who appreciate sophisticated timepieces with a refined look.
When pressing the crown, the dial reveals a digital display on its lower part that allows the user to access numerous information like the heart rate, the activity tracker, a second time zone and even the last five messages from your favourite apps, among other things. The dial lets the light of the digital screen placed behind it, shine through. The latter displays connected functionalities – itself connected to the watch’s microprocessor.
Since the Smartwatch Vitality model is connected to the Frederique Constant Smartwatch App (available for iOS and Android), all the functionalities of the watch may be configured directly via the application. The user can choose to display all the timepiece’s connected functions on the screen or configure a selection of information only. For an even more personalized usage, the order in which the information can be passed can also be determined.
To move from one function to another, all the user needs to do is push the crown: simple, intuitive, immediate. As soon as the latter has taken note of the desired information, the digital screen returns to standby mode and is once more invisible to the eye.
The Smartwatch Vitality then regains its classic and elegant appearance in an instant.